Internet Video Streaming in August 2006
According to comScore Video Metrix, 63.6% of all US Internet users streamed some online video in August 2006 (that’s 110 million people).
Over 20% of the video streams were delivered by Fox Interactive (including MySpace), followed by Yahoo! at 11.8%, and YouTube at 9.9%. Google was well down the list in seventh position with only 1.5% of video streams, which may be why Google’s move to buy YouTube was savvy.
Yahoo! had the most unique streamers at nearly 39.9 million, compared to 39.5 million for Fox Interactive, and 35.5 million for YouTube.
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