More Women Than Men Online in the USA

by Larry Richman, Posted April 11th, 2007

According to several sources, women outnumber men online in the USA. eMarketer claims 51.7% are female, Arbitron and Edison Media Research say 53% of users aged 12+ are female, and comScore Media Metrix claims that 50.6% of users aged 2+ are female.

The only major researchers I can find that claim there are still more men than women online are those that survey only the adult population. MORI Research reports that 73% of adult females go online vs. 79% of adult males. The Pew Internet & American Life Project says that 71% of adult females and 74% of adult males go online.

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