Value of Viral Communication

by Larry Richman, Posted May 16th, 2007

According to a report commissioned by Deloitte & Touche and conducted by Harrison Group, when people ages 13-24 (also called “Gen Y” or “Millennials”) find a worthy TV show or Web site, they tell an average of 18 people, compared to only 10 people for all age groups. Word-of-mouth (or “viral communication”) was the main reason Millennials visited Web sites, followed by TV ads.

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