LDS Media Talk

I’ve recently begun reading the magazine Media Business: The Magazine for Business Publishing Executives. It is particularly aimed at the business-to-business (”b-to-b”) community, but has a lot of relevance to those of us involved in “publishing all the things which they had seen, and explaining the prophecies and the scriptures to all who desired to hear them” (Mosiah 27:35).

The March 2007 issues has two articles of particular relevance:

1. “5 Trends you Need to be Aware of when Dealing with the Convergence of Print and Digital Circulation”
2. “Evolution of the Editor” As print’s dominance wanes, publishers are asking editors to expand their skill sets and become much more public brand stewards.

The magazine is also available online at mediabusinessonline.com, where you can subscribe at no charge to their printed version, to their e-newsletter, or you can subscribe to updates to the Web site by RSS.

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