The Church and New Media: Clarity, Context and an Official Voice

The Church’s Newsroom Web site recently published a commentary about how the Church is responding to the rapidly changing news and information of today’s world by using new social media communication channels to provide more clarity, context, and detailed information. “The Church welcomes the remarkable advancements and opportunities in communication and information sharing.”

While the official Church Web sites provide the official voice of the Church, “many Church members on their own initiative take part in sharing their beliefs and opinions on the Internet. Thoughtful expressions of their personal faith and experiences with the Church help dispel stereotypes and misinformation.”

We welcome all to take advantage of the opportunities these modern communication channels provide to share and clarify the truths of the gospel to the world.

Comments

# Rickety 14 Jul 2007

The last sentence of the commentary also resonated with me wherein the concept of complementing rather than competing with official church websites was communicated.

# LDS HR Guy 5 Aug 2007

Totally applaud this topic and the importance/opportunity for member to be out there on the net sharing their convictions and testimony of the Gospel through blogs, sites, articles and interactions.
We need more !

# jaklumen 11 Aug 2007

I find this a daunting challenge, really. The mix of blog sites, gaming fansites, and other social networks I tend to visit tend to have a high number of intellectuals with a withering disregard, even contempt, for organized religion.

The voice of the Church, and the voice of Christianity at large, is rather dispersed. I think what may serve LDS webmasters and LDS bloggers best is consistent linking to official Church sites. This will, at the very least, increase visibility in search engine results.

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