Archive for April, 2008

Success Stories About LDS.net

LDS.net is a network set up by the More Good Foundation as a place where members can blog, chat, share testimonies, and participate in groups and forums.

A lot of good things are happening on LDS.net. See the LDS.net blog for a description of 4 people who have been baptized because of LDS.net and other investigators who are learning about the Church.

If you want to learn more about how to participate in things like LDS.net, see the More Good Foundation Web site or the LDS Online site.

LDS Online Has 52 Members

A few days ago, I blogged about creating social network called LDS Online at LDSonline.ning.com.

It’s been up for only 3 days and already has 52 members, 7 forums, and 3 groups.

Spanish and Portuguese Video from General Conference

We are pleased to announce that the Church now provides video files of the April 2008 General Conference in Spanish and Portuguese, individually by speaker. (Previously, we provided these language video files only as an entire session.) They are now available online at generalconference.lds.org.

Integrating SEO, Usability, Internet Marketing

Another post from the Web 2.0 Expo:

Integrating SEO, Usability, and Internet Marketing for High Performance Results

Web sites are not “projects.” They are living, breathing environments. SEO, usability, and Internet marketing are often introduced on completion of the site and retrofitted later to support visibility and promotion to target audiences. This is counter-intuitive and country-productive.

Every aspect of the experience needs to be optimized with intent:

  • Web site architecture
  • user experience and interface
  • content
  • metadata
  • assets
  • media & publicity
  • Internet marketing

Proven methodologies

  • Competitive research and positioning (not copying other successful sites)
  • Keyword research and positioning
  • Ongoing content management
  • Metadata optimization
  • Formatting to maximize efforts, leverage best practices for widespread success (metadata, keyword utilization, etc.)

Since search engine algorithms change, best practices sustain these changes over time, without putting your site at risk of being blacklisted and will perform best for YOUR Web site.

True SEO incorporates (1) company mission, (2) unique value proposition, and (3) pre-qualification of audience. You want to attract people who are perfectly matched to your content.

Usability:

  • Give your visitors what they want as quickly as possible.
  • Promote engagement before they “bounce” (leave your site).
  • Empowers the user to control the experience.
  • Empowers viral marketing.
  • Provides clear execution of desired outcome at all times.
  • Promotes conversion.
  • Answer every conceivable question or objection leading to the conversion.

Your mission is to meet the immediate and long-term needs of your audience.

LDS Online is Launched!

I have launched a social network called LDS Online at LDSonline.ning.com. (Ning is an online service that lets you create, customize, and share your own social network easily and for free.)

LDS Online is intended to be a community of Latter-day Saints where they can share ideas and collaborate on how to best provide accurate and positive information about the Church on blogs and Web sites. It is intended to be a resource for people who want to respond to Elder M. Russell Ballard’s challenge to participate in a gospel discussion online.

It is not intended to compete with either of these two great sites, but to be complimentary to them:

  • LDS.net is the premier LDS site for blogging, chatting, sharing testimonies, and participating in groups and forums. LDS Online is the place to help you learn how to do these activities, and also to provide some resources to get you started. It also lets you collaborate with others in forums and discussion threads so you can learn to do these activities more effectively.
  • The More Good Foundation Web site is a great resource with ideas to help you share testimony online. LDS Online has a similar purpose, but provides forums, groups, and discussion threads you can use to share ideas and collaborate with others so you can learn to participate online more effectively.

I invite you to participate with us at LDSonline.ning.com.

LDS Online is not owned by or affiliated with The Church of Jesus Christ of Latter-day Saints.

Elder Ballard Urges Participation in Internet Conversations

On April 19, 2008, Elder M. Russell Ballard gave a speech at the Brigham Young University Management Society in Washington, D.C. Most of his speech was about using the Internet to share information about the Church. He said that many people go to the Internet to find information about the Church and they find a lot of misinformation and outright falsehoods.

Elder M. Russell Ballard

Let me quote several paragraphs from his speech:

“Gradually, accurate and positive information is rising to the top of lists generated by various search engines. Those seeking information are more likely to encounter accurate information today than at any time since the Internet began, even though we still have a long way to go.

“So let me pose a question. What are you prepared to do about it? If you are a member of the Church, what is your responsibility during this period of unusual attention and debate? Interest has continued at a high level and probably will for some time. If a national conversation is going on about the Church, are you going to be an active participant or a silent observer?

“Church leaders must not be reluctant to participate in public discussion. Where appropriate, we will engage with the media whether it’s the traditional, mainstream media or the new media of the Internet. But Church leaders can’t do it all, especially at the grass-roots, community level. While we do speak authoritatively for the Church, we look to our responsible and faithful members to engage personally with blogs, to write thoughtful, online letters to news organizations, and to act in other ways to correct the record with their own opinions.

“However, I emphasize that it is not always about correcting misinformation. Sometimes it is about getting solid information and ideas out there in the first place. Share your experiences – those from your own life – that show how your values and your faith intersect. It doesn’t matter whether that’s face to face with another person, or whether you do it by participating from your own blog or contributing to someone else’s blog. The most important thing is that you let people know that you are a Latter-day Saint, and that your behavior and attitude always reflect the high standards of the Church and what is expected as a follower of the Lord Jesus Christ. Of course, you will be speaking as an individual member and not as an official representative of the Church.

“Clearly, in this context I am not talking about declaring your testimony of faith in the traditional sense. Naturally, you can and should do that where the setting is appropriate and the audience is receptive, such as a church meeting. Rather, I am talking about taking part in everyday conversations in an unforced way, where your values and your religious beliefs will arise naturally. No one likes to have religion thrust down their throats. Instead, allow people to see how your beliefs lift and shape your life for the better. How does the gospel help you as a parent engage with your teens? How do your values encourage you to participate in civic affairs? How has your experience as a home or visiting teacher enlarged your compassion or care for the sick and needy? How has your Church life helped you to avoid such things as pornography and immorality? How have family councils or home evenings helped you resolve differences of opinion with members of your family? How has your experience in speaking in church helped you address large public groups? Where did you learn to respect and not to criticize other faiths? And so on.”

Elder Ballard concluded by saying “We should join the conversations on the Internet or anywhere else where we can clarify the great purpose of God in restoring to the earth the fullness of the Gospel of Jesus Christ through the Prophet Joseph Smith.”

You can read the entire transcript of Elder Ballard’s speech at the Brigham Young University Management Society in Washington, D.C. on the Church’s Newsroom site.

You may also be interested in reading two other recent talks by Elder Ballard on this topic:

Online Usage

More tidbits from the Web 2.0 Expo:

Percent of connected consumers who use the feature frequently:

  • 95% watch a video online
  • 85% browse by most popular
  • 75% read blogs
  • 66% use social networks
  • 56% subscribe to RSS
  • 40% post or comment to blogs
  • 35% access mobile data services
  • 35% use tag clouds

The Internet’s reach exceeds TV’s from 7am to 8pm.

Learning About Blogs at Web2.0 Expo

I’m in San Francisco right now at the Web2.0 Expo. Just attended a great session on how to improve blogs. (Oh, no. Now you’ll expect the quality of this blog to improve!)

Here are my notes:

Passion

The most important thing about blogging is passion. If you don’t have passion about your subject, you won’t be engaging enough to keep people coming back nor will you have the stamina to keep it up. (60-80% of blogs are abandoned in the first month.)

Content

Pick a topic that is uniquely you. Focus on your area of expertise. What are you passionate about? Keep it narrow enough so that you are the best there is on your subject. You may want to create your own category so you are the creator of that topic.

Write newsworthy content. Blogs are of the moment; they are event-driven. If it isn’t current, it belongs in a book. Provide exclusive information.

Headlines: Find the most interesting part of the post and put it in the headline. Be plausible sensational, but don’t over promise.

Focused content: Why is your content important? Pick one point about the topic and make your point. It had better be interesting. Respect people’s time by writing what is relevant, timely, and useful.

Linking

Linking causes trackbacks. Trackbacks show up on posts. Posts are crawled by search engines and people click links, especially blog owners.

Moderation

Getting comments is harder than moderating them. Err on the side of openness. Use Akismet to take care of spam. You must read the comments, and comment back. It will build community.

Give back/Add value

Facilitate community. Be a focal point. Participate in existing communities. Give away something for free. Promote your fans.

Promoting Your Blog

Invite people to link to it. Blog regularly so there is something interesting for everyone. Create community wherever you go. Become friends with the friends of your friends. Guest write for other sites.

Distribution: Feedburner is the quintessential distribution channel for blogs. Others: Digg, StumbleUpon, Yahoo Buzz, other blogs, AIDE RSS, FriendFeed, Del.icio.us, Facebook. E-mail newsletters.

Reflections of Christ

I just visited a great site, ReflectionsofChrist.org, which is a good example of a worthwhile project that can touch lives and testify of the Savior.

The project is intended to cast new light on our perceptions of Christ–to inspire though beautiful images and music. As the creator of this site said, “What else do we really own, other than our personal story?” This is his way of testifying of Christ. Can you think of your personal way to testify of Christ to others?

(If you log in to the site, you can also watch some behind-the-scenes videos.)

Conference Podcasts Through iTunes

We have now registered podcasts of the April 2008 General Conference in the iTunes store. We need people to search for them, comment about them, and use them so that their in-store ranking will improve, making it easier for people to find them.

Access the MP4 video podcast

Access the MP3 audio podcast

When you click the links above, it will open iTunes on your computer to display the podcast.

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