Archive for the 'Internet Statistics' Category

Online Usage

More tidbits from the Web 2.0 Expo:

Percent of connected consumers who use the feature frequently:

  • 95% watch a video online
  • 85% browse by most popular
  • 75% read blogs
  • 66% use social networks
  • 56% subscribe to RSS
  • 40% post or comment to blogs
  • 35% access mobile data services
  • 35% use tag clouds

The Internet’s reach exceeds TV’s from 7am to 8pm.

Internet Users Worldwide

According to recent estimates there were 6.6 billion people in the world in 2007. Of that number, 1.15 billion (17.5%) were regular Internet users. By 2012, eMarketer projects that over 1.7 billion people worldwide (24.5%) will access the Internet at least once a month.

This year will see China overtake the United States as the most populous Internet nation in the world and the Asia-Pacific region will top 500 million Internet users.

Religious Social Networks

You may be interested in the following from VentureBeat by Eric Eldon:

godtube-logo.png

Religious-themed social networks may be among the more under-appreciated of web sites.

Today, Comscore released numbers showing GodTube, a YouTube for Christians, to be the fastest growing site on the internet in August. It grew 973 percent and ranked among the top 1000 web properties by unique visitors — the same month it officially launched, as Mashable’s Kristen Nicole points out.

GodTube lets users, preferably Christians, upload, share and comment on videos.

Meanwhile, JewTube — yes, a YouTube for Jews — is facing a trademark lawsuit from Google.

We noticed the growth of religious social networks back in August, especially the fast growth of two Facebook applications, Bible Verses and Daily Bible Verse.

church-stats1.png Today, we checked back in with Adoholic, our data source. Both apps have more than doubled their number of total users. But only a few thousand Facebook users are active with Daily Bible Verse daily, and only around 25,000 are active on Bible Verses.

Both apps allow user to prominently feature Bible Verses on their profile pages: If the measure of success is souls saved not user engaged, these apps are headed down the right path.

church-stats2.png Daily Bible Verse, owned by a Christian social network called MyChurch.org, recently announced it had over more than 10,000 churches on its network.

Other funded religious social networks include CircleBuilder, a site designed more broadly for faith-based groups , and Oikos. As one Oikos developer said last month: “We’ve harnessed the power of Web 2.0 to create a Flash-based environment that has never been seen before in the Christian community.”

Question is, will MC Hammer get into the religious act with his new startup, the forthcoming DanceJam? After all, this author saw him perform a Christian concert (that included “Can’t Touch This”) at a revival service in Albany, Oregon, in 2001.

Top 100 Web Sites

Take a look at Time magazine’s  top 100 Web sites in the world. I wasn’t aware of some of them.

US Broadband Use Nearly Topped Out

Nearly half of US adults now have broadband Internet access at home, according to the Pew Internet & American Life Project. More than 70% of home Internet users have high-speed connections and 23% use dial-up.

Given the demographics and logistics of those who don’t yet have broadband, it’s unlikely that the percent of broadband penetration will grow substantially beyond these rates in the US.

Now, before you begin building media-heavy Web sites, remember we’re just talking the USA here. In most other countries of the world, the large majority have dial-up and only 1% to 25% have high-speed access.

Value of Viral Communication

According to a report commissioned by Deloitte & Touche and conducted by Harrison Group, when people ages 13-24 (also called “Gen Y” or “Millennials”) find a worthy TV show or Web site, they tell an average of 18 people, compared to only 10 people for all age groups. Word-of-mouth (or “viral communication”) was the main reason Millennials visited Web sites, followed by TV ads.

US Broadband Users Spend 1 Hr/Day Online in Entertainment & Communication

The average broadband user in the USA spends 1 hour and 40 minutes a day online. Over half of that time online is devoted to entertainment and communication.

Online Activities

The chart below shows the media-related activities of US broadband users, both online and offline.

Online and offline media-related activities

See the full report at eMarketer.

More Women Than Men Online in the USA

According to several sources, women outnumber men online in the USA. eMarketer claims 51.7% are female, Arbitron and Edison Media Research say 53% of users aged 12+ are female, and comScore Media Metrix claims that 50.6% of users aged 2+ are female.

The only major researchers I can find that claim there are still more men than women online are those that survey only the adult population. MORI Research reports that 73% of adult females go online vs. 79% of adult males. The Pew Internet & American Life Project says that 71% of adult females and 74% of adult males go online.

US Hispanics Online

Hispanic Internet users in the USA consume more media and spend more time with technology than the general US population.

  • 90% have cell phones, compared with 79% for the general US population.
  • 79% have a digital camera, compared with 53% for the general US population.
  • 66% use text messaging, compared with 38% for the general US population.
  • 80% have broadband.
  • They spend more than half of each day watching TV, listening to the radio and taking in various types of media.

For more information, see eMarketer.

Teens Watching Video Online

Today’s lead article at eMarketer states that 3/4 of US teen Internet users have streamed digital content online, and the trend is growing rapidly. Right now, a lot of that content is in movie previews, news, amateur video, and music videos. I believe if they had more access to good gospel-centered video, they would watch it a lot.

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